VARSITY ALL STAR FASHION
Branding & identity, layout & design, photography, fashion catalog production, advertising and promotion materials.
Von Klueger created the brand's voice, look and feel throughout all the advertising and promotional elements of this leading fashion forward athletic wear company. Peter von Klueger shoots and produces the comprehensive design books with young athletes, with the mantra of fashion inspired “athletic glamour” in mind. For most of these incredibly talented athletes, this is their first time being on an professional photo set. VK has formed a method over the years to lead his creative team to manage the kids in a way that keeps them comfortable and looking glamorous from the original shoot to the press ready production.