User centric e-commerce, re-branding and roll-outs in 52 counties guiding customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos,  comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.