CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
PRODUCT
DESIGN
BRAND
IDENITY
GLOBAL
E-COMERCE
BRAND
STORIES
POSITIVE
CHANGE
PHOTO
GRAPHY
For 021c VK created a comprehensive, cross platform promotion campaign for Ritter Sport Chocolate in the USA. From street guerilla, in- store promotion and tasting, website, facebook to youtube video and print media - we got it all covered. It was all tightly synchronized and touched hearts and minds. The campaign idea: "How do you bring someone happiness squared?" You can vote, upload your own video, comment and of course win. It is a happy, friendly and community supporting campaign. We stayed true to the core values and brand message of chocolate brand.