Ritter Sport Chocolate

"Happiness Squared", cross plattform marketing campaign

For 021c VK created a comprehensive, cross platform promotion campaign for Ritter Sport Chocolate in the USA. From street guerilla, in- store promotion and tasting, website, facebook to youtube video and print media - we got it all covered. It was all tightly synchronized and touched hearts and minds. The campaign idea: "How do you bring someone happiness squared?" You can vote, upload your own video, comment and of course win. It is a happy, friendly and community supporting campaign. We stayed true to the core values and brand message of chocolate brand.