ROBERT REDFORD'S SUNDANCE PRESERVE
Multichannel marketing program, publishing, brand identity, design, photography
Redford’s mantra “the inspiration of nature" and "the nature of inspiration” was the foundation for Von Klueger to create the identity program for Sundance Preserve. We wrote, designed and produced two oversized books with original photography, ad's, collateral, interactive and promo elements. The narrative is focused on Redford's passionate commitment to the combination of preservation, conservation, art and inspiration. The imagery and narrative was transported seamlessly to the website, advertising and print collateral. The result is an experience that is nothing short of revelatory even for those who think they know Sundance.