© 2017 VON KLUEGER INC.

PAPA JOHNS PIZZA

"Who's your papa?" commercials 

Papa John's asked for an out of the box TV campaign utilizing our "pizza and a movie" strategy that would cut through the clutter of fast food promotions. We created the Papa John's “Tenors” to present the “Pizza and a Movie” promotional offer. The PJ Tenors, a send-up of classic Italian opera singers, are a chorus to the trials and tribulations of daily life and make the critical connection between the good taste of the pizza and the good times of watching a movie. The 4 spot campaign asks the obvious question: “Who’s your Papa?” Continuing the entertainment theme, with music downloads from MusicMatch and Coca Cola, the PJ Tenors did star turns in an spot called “Doubleneck”