CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
PAPA JOHNS PIZZA
"Who's your papa?" commercials
Papa John's asked for an out of the box TV campaign utilizing our "pizza and a movie" strategy that would cut through the clutter of fast food promotions. We created the Papa John's “Tenors” to present the “Pizza and a Movie” promotional offer. The PJ Tenors, a send-up of classic Italian opera singers, are a chorus to the trials and tribulations of daily life and make the critical connection between the good taste of the pizza and the good times of watching a movie. The 4 spot campaign asks the obvious question: “Who’s your Papa?” Continuing the entertainment theme, with music downloads from MusicMatch and Coca Cola, the PJ Tenors did star turns in an spot called “Doubleneck”
