CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
Lilly Pulitzer
Branding, Advertising, Photography and Promotional Materials
This legacy Palm Beach fashion house required a new identity that is current and relevant to a new generation. By taking ownership of happiness, the positioning of “Life. Lilly. And the pursuit of happiness” summed up the Lilly attitude.
We produced a four-season print advertising campaign, direct mail, POP films, as well as quarterly catalogs featuring glamorous locations from Palm Beach to Cap d’Antibe. The result was dramatic increase in consumer and media awareness.