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Lilly Pulitzer

Branding, Advertising, Photography and Promotional Materials

This legacy Palm Beach fashion house required a new identity that is current and relevant to a new generation. By taking ownership of happiness, the positioning of “Life. Lilly. And the pursuit of happiness” summed up the Lilly attitude. 
We produced a four-season print advertising campaign, direct mail, POP films, as well as quarterly catalogs featuring glamorous locations from Palm Beach to Cap d’Antibe. The result was dramatic increase in consumer and media awareness.