CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
BIOTECH
Brand identity design, photography, collateral, digital
Humanizing Biotechnology
For ImClone, Von Klueger proposed a new theme, Getting {Beyond} Cancer, which acknowledges that though cancer may always be a fact of life, we see a time where it no longer threatens life. Von Klueger created an Annual Report that delivered this vision and mission through a compelling emotional narrative: an intimate journey into the lives of three real Erbitux patients who are “getting beyond” cancer and getting on with their lives.
For Curagen, Von Klueger created a new look that humanizes this early stage bio-pharmaceutical company. VK gave it a new voice and new language that makes the science accessible and exciting through a complete identity package, new logo, collateral, annual report and website.
All photography is done by Von Klueger
