© 2017 VON KLUEGER INC.

BIOTECH

Brand identity design, photography, collateral, annual reports, web, promotions, trade show design

1/23

Humanizing Biotechnology
For ImClone, Von Klueger proposed a new theme, Getting {Beyond} Cancer, which acknowledges that though cancer may always be a fact of life, we see a time where it no longer threatens life. Von Klueger created an Annual Report that delivered this vision and mission through a compelling emotional narrative: an intimate journey into the lives of three real Erbitux patients who are “getting beyond” cancer and getting on with their lives. 
For Curagen, Von Klueger created a new look that humanizes this early stage bio-pharmaceutical company. VK gave it a new voice and new language that makes the science accessible and exciting through a complete identity package, new logo, collateral, annual report and website.

All photography is done by Von Klueger