CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
CLARINS COSMETICS INTERNATIONAL
User centric e-commerce, re-branding and roll-outs in 52 counties that would guide customers in their journey through the world of Clarins Cosmetics. Since the brand DNA of Clarins is rooted in a holistic spa experience - providing specially trained cosmetic experts - the challenge was to transfer this experience and provide a comparable level of elite service in an digital environment. The solution was a site redesign centered around integrated "how to apply" videos, comprehensive and user-specific "my personal beauty regiment" guides, and a streamlined shopping and purchasing experience.
WHAT’S GOING ON?
infobesity
11 million bits per second are being send to the human brain for processing.
Yet the conscious mind processes only 50 bits per second.
Information overload is obstructing the human mind’s need to bring order to complex experiences in a manner that is regular and recognizable.
GESTALT
design is orientation
To make sense of a complex and chaotic world, the human brain is wired
to wanting to see structure, logic and patterns. Smart functioning aesthetic design brings focus and orientation to complex problems.
Empathetic human centered design integrates rational and analytics with feeling, intuition and inspiration.
JUDGE A BOOK BY THE COVER
the power of beauty
Beauty is in the brain of the beholder. Aesthetic design is based on core design principles defining the design’s pleasing qualities. It follows the insights of cognitive psychology, implementing aesthetic principles such as balance, color, proximity, scale, and shape to create a halo effect impacting the perception of value, quality and trust.
TRANSFORMING BRANDS
creative strategic vision
Armed with a solid foundation of academic training and more than 20 years of hands on skills in art, design and media, visual designer Klueger produces effective user journeys from ideation, design to brand activation for top tier brands in the US and Europe.
FUNCTION and AESTHETICS
using evidence and instincts
Klueger’s visual design and brand activation portfolio is international recognized by a list of award shows and publications. His portfolio includes creating brand identity manifestos for Motorola, Ralph Lauren or
E-commerce and re-branding roll-outs for Clarins Paris in 52 counties. Passionate about positive change, he teamed up with social and environmental activist Robert Redford creating award winning
multi-channel marketing materials.
His unique and award-winning work speaks to the right side of the brain
with passion, provoking the intended emotional reaction and cutting
through the clutter.
SERVICES
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Brand identity strategy and brand activation
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Brand identity design and visual communication for digital and off-line
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Ideation, creative design and implementation utilizing an array of digital design and team oriented tools
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Commercial photography and moving images
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Global omni-channel brand experiences
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Embracing disruptive technologies by conceiving immersive experiences for positive change
USA
VON KLUEGER CREATIVE STUDIO INC.
NeueHouse, 110 East 25th Street
New York, NY 10010
GERMANY
VON KLUEGER STUDIO INC.
Niebuhrstrasse 66
10629 Berlin, Germany